lg smartphones

LG Electronics (LG) has announced the release of the X Cam and X Screen, their first two models in their X Series, which are aimed to debut on February 22.

According to a press release, these phones, “are designed for customers who do not want or need all the bells and whistles that come with today’s high-end phones but still desire a great camera or advanced display.”

The X Cam features a 5.2-inch display with two rear 13MP and 5MP cameras along with an 8MP front camera. The X Screen will have a 4.93-inch display with a 13MP rear camera and an 8MP front camera. Both smartphones will feature Android’s 6.0 Marshmallow operating system.

The president and CEO of LG Electronics Mobile Communications Company Juno Cho is seeking to offer more choices to consumers at competitive prices. How will they do this? “At LG, we think there’s room for devices that do one thing very well and that customers shouldn’t have to pay for features that they don’t want,” according to Cho.

The X Series is expected to arrive in Asia, Europe and Latin America within the next few weeks. Although there are no plans yet to offer these smartphones in the U.S., expect LG’s strategy of focusing on one or two key features to become mainstream if consumers like these phones.